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Section 2, Chapter 4
Definition:
Bicycle commuting is simply riding a human-powered
vehicle to work.
Benefits
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Employer
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Employee
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Community
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Reduced parking needs
- Less employee stress/better productivity
- Better employee health/less sick leave
- Better employee morale/retention
- Economical to provide subsidies
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- Economical
to use
- Saves money using less gas
- Less wear on personal auto
- Less stress
- Car insurance reduction
- Health benefits
- Possible Guaranteed Ride Home
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- Less traffic
congestion
- Better air quality
- Reduced fuel use
- Healthier population
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Challenges
- Making the work site accessible to bicyclists
- Safety issues
- Location of work site makes bicycling
prohibitive
- Distance from home can make bicycling prohibitive -
takes too long
- Weather
- Facility needs
Implementation Steps
Bicycling is probably the toughest Commute
Solution to promote. It poses several daunting challenges, particularly
since many people aren't comfortable riding in auto traffic,
something that virtually every commute will require at some point
along the trip.
A U.S. Bureau of Transportation Statistics
2000 study found that 58 percent of bicyclists felt unsafe riding
in or near traffic, while only 18 percent felt safe. However, 20
percent of adults said they would consider riding a bike to work
if it were safer and more convenient.
Therefore an ETC should use a site
analysis (See Section 1, Chapter 3) to pinpoint areas that will
make bicycle commuting more attractive. After all, bicycling offers
the greatest benefits to the environmentand possibly the commuterof
all the Commute Solutions choices.
1. Pinpoint Types
of Bicycle Commuters
Not all bike commuters are alike, but most
fall into one of the following categories:
Casual Rider
Usually lives close to the work site, commutes only in good weather
and maybe rides once or twice a week maximum. Commute distance is
about 5-10 miles.
Hardcore Rider
Usually takes a bike almost everywhere and commutes in all but the
most extreme weather. Will commute longer distances.
The strategy for casual commuters is to look
for ways to leverage their commutes with other modes, if necessary.
For instance, is there a carpool, vanpool or transit that would
work on bad weather days, or if they just don't feel like taking
a bike in? For hardcore riders, an ETC should focus on keeping constant
lines of communication open to ensure the employer is doing everything
possible to make their commutes easier.
For example, are clean showers and lockers
provided at the work site?
2. Assess Specific Site Improvements to Encourage
Bicycling
If an ETC hasn't done a site
analysis (See Section 1, Chapter 3), now is the time to do it,
while considering amenities for bicyclists. After the analysis,
an ETC can plan what improvements are needed at each location of
the work site.
Remember, bicycle commuters aren't just
dealing with their bikes. They often have removable components to
the bike (seats, wheels, etc.) that are subject to theft, as well
as equipment and clothing that needs to be stored.
Ideal site improvements would be:
Male and Female Locker Rooms with Showers
Larger employers might consider a shower and accompanying locker
area for each building, or in a group of buildings if they are in
a convenient cluster with easy access between them.
Creating new space for showers and lockers
can be a costly proposition for smaller employers. Contact your
facilities manager for information on costs and feasibility. Or
another employer with shower facilities in your community could
help supply cost information.
Be creative, however, and explore other resources,
such as creating facilities for an entire building leased by several
different employers with costs shared among them.
A company-sponsored fitness area with showers
and lockers does well to serve bicyclists as well as other employees.
Some companies charge employees for use of fitness areas, but an
option to allow free use by bicycle commuters could be an easy incentive
to offer.
Area health/fitness clubs may be an option,
and the commuter could be willing to pickup part of the monthly
cost. The City of Portland, Oregon, for example, has an entire network
of fitness clubs and employers with shower facilities available
to bicyclists who pay a nominal monthly fee.
Locations Where Commuters Can Lock Bikes
ETCs might consider providing two different types of parkingshort-term
and long-term. Short-term parking usually consists of simple racks
to lock bikes, while long-term parking implies a more secured and
weather-protected area.
All locking areas should be convenient (close
to building entrances) and if possible, out of the weather in well
lit areas. Covered parking in garages, or with awnings/covers is
a preferable, and some employers have even created state-of-the-art
bike rooms with adjoining showers and lockers. Allowing commuters
to bring their bikes indoors to their offices or cubicles is another
option, although it isn't always workable.
Numerous details on the types of racks and
their proper locations are available (See Resources,
below, but the main idea is to provide racks that accommodate
the locking of a bicycle's frame and front tire with a U-shaped
lock.
The City of Austin's Bicycle and Pedestrian
program can coordinate the installation of free racks in many instances.
(See Resources, below)
Bike Storage Lockers
Storage lockers are the ideal choice for bicycle parking that keeps
the bike, equipment, tools and personal items out of the weather
and safe. The lockers can cost $500-$2,000 a piece but are often
worth the price. They come in a variety of models from many manufacturers,
but they operate on the same principlean enclosed storage
"box" with a locking door. Additionally, they have several
other functions that can prove handy:
- Usage trackers which count each time the
locker door is used. The data can be downloaded to memory cards
that transmit information to personal computers. For individually
assigned lockers, this provides a way to track participation.
Or, it can provide an overall look at participation if lockers
are available to anyone in the community.
- Token locks that allow any bicyclist to
use any locker by simply putting in a token to retrieve a key.
- Door locks that accommodate the bicyclist's
U-lock.
Laundry/Dry Cleaning Service
A service that picks up and delivers cleaning to the work site would
benefit all employees.
Separated or Striped Bike Lanes
Be sure to consult with government agencies on guidelines for bike
lanes before planning a project.
Sidewalks Connecting to Transit Stops
and Bike Lanes
Your facility may be able to fund private sidewalks, or ETCs can
contact the local city government to determine the availability
and feasibility of additional sidewalks in public right of way.
Repairs to Any Existing Road Hazards
Make note of hazards (potholes, raised surfaces in the roadway,
loose gravel) in your site analysis and contact your facilities
manager, property manager or the government agency responsible for
public road/sidewalk maintenance in your area to initiate repairs.
3. Decide on Improvements
Fortunately, most bicyclistsparticularly hardcore ridersare
very vocal and detailed about what they need (partly because they
have to contend with a host of different issues relating to comfort,
efficiency and safety).
The best way to plan for improvements is
simply to ask the bicyclists. An ETC can arrange a small focus group
or meeting to discuss each improvement and gather feedback. Or,
if improvements occur on an ongoing basis, different options can
be posted on the Web for review.
Of course, all improvements are contingent
on budgets. Encouraging bike use with additional amenities can be
a chicken and egg situation at first. Do you provide bike storage
lockers without sufficient people to use them in order to promote
bicycle commuting? Or do you wait and reward bicyclists after they've
made the commitment? Perhaps a handful of existing riders could
let new riders use their lockers and other amenities on a trial
basis until the new commuters have committed to participating. At
that point, additional purchases would be made.
Your transportation
survey (See Section 1, Chapter 3) also should provide helpful
information on what investments to make by assessing the number
of current and potential riders.
Finally, numerous grants are available for
transportation improvements. Contact the transportation departments
at the government agencies in your area to explore funding possibilities
that could benefit your work site and those of other area employers.
4. Provide Other Helpful Information to Bicyclists
An ETC can be an excellent resource for bicyclists that need information
on routes, as can other riders. Be sure to keep information on bike
routes and other community resources available so that commuters
can find the safest, quickest and easiest routes to work.
Make sure to have specific informationsuch
as a bike page on your Web sitewith helpful information on
where to park, routes and how to report road hazards.
5. Identify Bicyclists
Fortunately, finding existing bicyclists can be pretty easy. Simply
take a tour of your facilities occasionally, and if you see a bike
locked up, leave a small note introducing yourself and asking for
a phone call. Most bike commuters are outspoken advocates for environmentally
friendly causes and will be happy to report their participation
and enroll in your program. Other tactics include:
- Including bicycle information in employee
orientation packets.
- Holding a bicycle mixer so existing commuters
can network and interested persons can ask questions of experienced
riders.
- Starting an organization wide e-mail campaign
to alert possible bicyclists about biking programs.
6. Develop Incentives
Bicycle commuters often get left out of many incentives because
they don't require any specific subsidies such as monthly passes,
and they usually have close parking to begin with and don't
need preferential spaces. So in addition to the safety and facility
improvements noted above, an ETC should take special consideration
in rewarding bicycle commuters with incentives like:
- Parking cash out money if funds are used
to lease parking spaces (Section 2, Chapter 6)
- Offering a Guaranteed Ride Home and Alternative
Work Schedules (Section 2, Chapters 8 and 9)
- Financing new bikes or a payroll deduction
plan
- Holding regular prize drawings
- Recognizing bicyclists with special giveaways,
events, lunches and dinners
- Allowing them to trade in ride "points"
for certificates or merchandise/services. Certificates, for instance,
can be for bicycle related expenditures, such as bicycle tune-ups,
clothes or other gear. (A low-cost item might be to provide employer-produced
goods or services as rewards.)
- Allowing bicyclists to use employer fleet
or pool vehicles for meetings, personal use, etc.
Additional techniques can not only reward
bicyclists, but attract new ones:
- Sponsor a company bicycle club
- Offer bicycle maintenance and safety workshops
- Facilitate use of carpools and vanpools
on rainy days.
- Promote a Bike to Work Day (most area
bicycle organizations sponsor such a day each year)
7. Track Participation
By tying incentives to tracking, an ETC can help ensure that the
majority of bicyclists report what they're doing. An ETC should
consider using the honor system in reporting, but if need be, they
can always request the location where the bike is locked up and
its description to check from time to time to see if commute reporting
is accurate.
Cost / Savings
See the Cost Savings Calculator (Section
5) to find out how much money employees can save by bicycle
commuting. For the employer, bicycle commuters also can result in
significant savings from reduced parking needs. However, costs also
could be associated with facility improvements (if not already in
place), such as showers, lockers, bike storage lockers, and racks.
Resources
City of Austin Bicycle and Pedestrian
Program
www.ci.austin.tx.us/bicycle
512-974-7046
Offers helpful information on bicycle commuting, safety, and routes.
Coordinates rack installation and hazard repairs.
Texas Bicycle Coalition
www.biketexas.org
512-476-7433
Resources and news on all areas of bicycle riding and advocacy,
including a list of links to other Texas and national sites
Capital Metropolitan Transportation Authority
(Capital Metro)
www.capmetro.org
e-mail: alternative.transit@capmetro.org
512-389-7516
Capital Metro provides buses and vanpools with racks for bicycles.
Contact the Ride Information Line for a list of which routes include
racks.
Case Study
Dave Sullivan is a multi-modal kind of guy.
An employee of the Texas Commission on Environmental Quality in
Austin, he commutes roughly 13 miles each way to work.
Choosing how to get to work might be his
hardest decision of the day, since he has so many options. Usually,
he rides his bike a mile to a pickup point for a Capital Metro vanpool,
but sometimes he catches a bus. Both are equipped with racks, so
he throws his bike on and rides in comfort on the lengthy distance
into work.
Occasionally, Sullivan rides the entire way
on his bike, particularly on trips home when his schedule for the
end of the work day might not be compatible with that of the van
or the bus, or he simply wants the exercise.
Sullivan said the commute choices he has
allow him and and his wife, Mary, to maintain a single-car family,
which saves them thousands of dollars on gas, insurance, repairs
and car payments. Of course, he does need the car occasionally,
so he keeps in contact with his wife by cell phone in case a car
trip is necessary.
Sullivan, also a City of Austin planning
commissioner, said bicycling is more than just an enjoyable and
cost effective way to get to work. "It serves a purpose for
me as a planning commissioner," he says. "Because I'm
outside on the streets more, I experience things and get a feel
for the neighborhoods. You see more...I see the litter or graffiti,
or the positive things happening, and I can stop and talk to people
without impeding traffic."
Forms / Maps / Templates
Diagram
of a Bike Storage Locker
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