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Section 2, Chapter 4

 

Definition:

Bicycle commuting is simply riding a human-powered vehicle to work.


Benefits

Employer
Employee
Community
  • Reduced parking needs
  • Less employee stress/better productivity
  • Better employee health/less sick leave
  • Better employee morale/retention
  • Economical to provide subsidies
  • Economical to use
  • Saves money using less gas
  • Less wear on personal auto
  • Less stress
  • Car insurance reduction
  • Health benefits
  • Possible Guaranteed Ride Home
  • Less traffic congestion
  • Better air quality
  • Reduced fuel use
  • Healthier population

 

Challenges

  • Making the work site accessible to bicyclists
  • Safety issues
  • Location of work site makes bicycling prohibitive
  • Distance from home can make bicycling prohibitive - takes too long
  • Weather
  • Facility needs

 

Implementation Steps

Bicycling is probably the toughest Commute Solution to promote. It poses several daunting challenges, particularly since many people aren't comfortable riding in auto traffic, something that virtually every commute will require at some point along the trip.

A U.S. Bureau of Transportation Statistics 2000 study found that 58 percent of bicyclists felt unsafe riding in or near traffic, while only 18 percent felt safe. However, 20 percent of adults said they would consider riding a bike to work if it were safer and more convenient.

Therefore an ETC should use a site analysis (See Section 1, Chapter 3) to pinpoint areas that will make bicycle commuting more attractive. After all, bicycling offers the greatest benefits to the environment—and possibly the commuter—of all the Commute Solutions choices.

1. Pinpoint Types of Bicycle Commuters

Not all bike commuters are alike, but most fall into one of the following categories:

Casual Rider
Usually lives close to the work site, commutes only in good weather and maybe rides once or twice a week maximum. Commute distance is about 5-10 miles.

Hardcore Rider
Usually takes a bike almost everywhere and commutes in all but the most extreme weather. Will commute longer distances.

The strategy for casual commuters is to look for ways to leverage their commutes with other modes, if necessary. For instance, is there a carpool, vanpool or transit that would work on bad weather days, or if they just don't feel like taking a bike in? For hardcore riders, an ETC should focus on keeping constant lines of communication open to ensure the employer is doing everything possible to make their commutes easier.

For example, are clean showers and lockers provided at the work site?


2. Assess Specific Site Improvements to Encourage Bicycling

If an ETC hasn't done a site analysis (See Section 1, Chapter 3), now is the time to do it, while considering amenities for bicyclists. After the analysis, an ETC can plan what improvements are needed at each location of the work site.

Remember, bicycle commuters aren't just dealing with their bikes. They often have removable components to the bike (seats, wheels, etc.) that are subject to theft, as well as equipment and clothing that needs to be stored.

Ideal site improvements would be:

Male and Female Locker Rooms with Showers
Larger employers might consider a shower and accompanying locker area for each building, or in a group of buildings if they are in a convenient cluster with easy access between them.

Creating new space for showers and lockers can be a costly proposition for smaller employers. Contact your facilities manager for information on costs and feasibility. Or another employer with shower facilities in your community could help supply cost information.

Be creative, however, and explore other resources, such as creating facilities for an entire building leased by several different employers with costs shared among them.

A company-sponsored fitness area with showers and lockers does well to serve bicyclists as well as other employees. Some companies charge employees for use of fitness areas, but an option to allow free use by bicycle commuters could be an easy incentive to offer.

Area health/fitness clubs may be an option, and the commuter could be willing to pickup part of the monthly cost. The City of Portland, Oregon, for example, has an entire network of fitness clubs and employers with shower facilities available to bicyclists who pay a nominal monthly fee.

Locations Where Commuters Can Lock Bikes
ETCs might consider providing two different types of parking—short-term and long-term. Short-term parking usually consists of simple racks to lock bikes, while long-term parking implies a more secured and weather-protected area.

All locking areas should be convenient (close to building entrances) and if possible, out of the weather in well lit areas. Covered parking in garages, or with awnings/covers is a preferable, and some employers have even created state-of-the-art bike rooms with adjoining showers and lockers. Allowing commuters to bring their bikes indoors to their offices or cubicles is another option, although it isn't always workable.

Numerous details on the types of racks and their proper locations are available (See Resources, below, but the main idea is to provide racks that accommodate the locking of a bicycle's frame and front tire with a U-shaped lock.

The City of Austin's Bicycle and Pedestrian program can coordinate the installation of free racks in many instances. (See Resources, below)

Bike Storage Lockers
Storage lockers are the ideal choice for bicycle parking that keeps the bike, equipment, tools and personal items out of the weather and safe. The lockers can cost $500-$2,000 a piece but are often worth the price. They come in a variety of models from many manufacturers, but they operate on the same principle—an enclosed storage "box" with a locking door. Additionally, they have several other functions that can prove handy:

  • Usage trackers which count each time the locker door is used. The data can be downloaded to memory cards that transmit information to personal computers. For individually assigned lockers, this provides a way to track participation. Or, it can provide an overall look at participation if lockers are available to anyone in the community.
  • Token locks that allow any bicyclist to use any locker by simply putting in a token to retrieve a key.
  • Door locks that accommodate the bicyclist's U-lock.

Laundry/Dry Cleaning Service
A service that picks up and delivers cleaning to the work site would benefit all employees.

Separated or Striped Bike Lanes
Be sure to consult with government agencies on guidelines for bike lanes before planning a project.

Sidewalks Connecting to Transit Stops and Bike Lanes
Your facility may be able to fund private sidewalks, or ETCs can contact the local city government to determine the availability and feasibility of additional sidewalks in public right of way.

Repairs to Any Existing Road Hazards
Make note of hazards (potholes, raised surfaces in the roadway, loose gravel) in your site analysis and contact your facilities manager, property manager or the government agency responsible for public road/sidewalk maintenance in your area to initiate repairs.

 

3. Decide on Improvements
Fortunately, most bicyclists—particularly hardcore riders—are very vocal and detailed about what they need (partly because they have to contend with a host of different issues relating to comfort, efficiency and safety).

The best way to plan for improvements is simply to ask the bicyclists. An ETC can arrange a small focus group or meeting to discuss each improvement and gather feedback. Or, if improvements occur on an ongoing basis, different options can be posted on the Web for review.

Of course, all improvements are contingent on budgets. Encouraging bike use with additional amenities can be a chicken and egg situation at first. Do you provide bike storage lockers without sufficient people to use them in order to promote bicycle commuting? Or do you wait and reward bicyclists after they've made the commitment? Perhaps a handful of existing riders could let new riders use their lockers and other amenities on a trial basis until the new commuters have committed to participating. At that point, additional purchases would be made.

Your transportation survey (See Section 1, Chapter 3) also should provide helpful information on what investments to make by assessing the number of current and potential riders.

Finally, numerous grants are available for transportation improvements. Contact the transportation departments at the government agencies in your area to explore funding possibilities that could benefit your work site and those of other area employers.


4. Provide Other Helpful Information to Bicyclists

An ETC can be an excellent resource for bicyclists that need information on routes, as can other riders. Be sure to keep information on bike routes and other community resources available so that commuters can find the safest, quickest and easiest routes to work.

Make sure to have specific information—such as a bike page on your Web site—with helpful information on where to park, routes and how to report road hazards.


5. Identify Bicyclists
Fortunately, finding existing bicyclists can be pretty easy. Simply take a tour of your facilities occasionally, and if you see a bike locked up, leave a small note introducing yourself and asking for a phone call. Most bike commuters are outspoken advocates for environmentally friendly causes and will be happy to report their participation and enroll in your program. Other tactics include:

  • Including bicycle information in employee orientation packets.
  • Holding a bicycle mixer so existing commuters can network and interested persons can ask questions of experienced riders.
  • Starting an organization wide e-mail campaign to alert possible bicyclists about biking programs.

 

6. Develop Incentives
Bicycle commuters often get left out of many incentives because they don't require any specific subsidies such as monthly passes, and they usually have close parking to begin with and don't need preferential spaces. So in addition to the safety and facility improvements noted above, an ETC should take special consideration in rewarding bicycle commuters with incentives like:

  • Parking cash out money if funds are used to lease parking spaces (Section 2, Chapter 6)
  • Offering a Guaranteed Ride Home and Alternative Work Schedules (Section 2, Chapters 8 and 9)
  • Financing new bikes or a payroll deduction plan
  • Holding regular prize drawings
  • Recognizing bicyclists with special giveaways, events, lunches and dinners
  • Allowing them to trade in ride "points" for certificates or merchandise/services. Certificates, for instance, can be for bicycle related expenditures, such as bicycle tune-ups, clothes or other gear. (A low-cost item might be to provide employer-produced goods or services as rewards.)
  • Allowing bicyclists to use employer fleet or pool vehicles for meetings, personal use, etc.

Additional techniques can not only reward bicyclists, but attract new ones:

  • Sponsor a company bicycle club
  • Offer bicycle maintenance and safety workshops
  • Facilitate use of carpools and vanpools on rainy days.
  • Promote a Bike to Work Day (most area bicycle organizations sponsor such a day each year)


7. Track Participation
By tying incentives to tracking, an ETC can help ensure that the majority of bicyclists report what they're doing. An ETC should consider using the honor system in reporting, but if need be, they can always request the location where the bike is locked up and its description to check from time to time to see if commute reporting is accurate.

 

Cost / Savings
See the Cost Savings Calculator (Section 5) to find out how much money employees can save by bicycle commuting. For the employer, bicycle commuters also can result in significant savings from reduced parking needs. However, costs also could be associated with facility improvements (if not already in place), such as showers, lockers, bike storage lockers, and racks.

 

Resources

City of Austin Bicycle and Pedestrian Program
www.ci.austin.tx.us/bicycle
512-974-7046
Offers helpful information on bicycle commuting, safety, and routes. Coordinates rack installation and hazard repairs.

Texas Bicycle Coalition
www.biketexas.org
512-476-7433
Resources and news on all areas of bicycle riding and advocacy, including a list of links to other Texas and national sites

Capital Metropolitan Transportation Authority (Capital Metro)
www.capmetro.org
e-mail: alternative.transit@capmetro.org
512-389-7516
Capital Metro provides buses and vanpools with racks for bicycles. Contact the Ride Information Line for a list of which routes include racks.

 

Case Study

Dave Sullivan is a multi-modal kind of guy. An employee of the Texas Commission on Environmental Quality in Austin, he commutes roughly 13 miles each way to work.

Choosing how to get to work might be his hardest decision of the day, since he has so many options. Usually, he rides his bike a mile to a pickup point for a Capital Metro vanpool, but sometimes he catches a bus. Both are equipped with racks, so he throws his bike on and rides in comfort on the lengthy distance into work.

Occasionally, Sullivan rides the entire way on his bike, particularly on trips home when his schedule for the end of the work day might not be compatible with that of the van or the bus, or he simply wants the exercise.

Sullivan said the commute choices he has allow him and and his wife, Mary, to maintain a single-car family, which saves them thousands of dollars on gas, insurance, repairs and car payments. Of course, he does need the car occasionally, so he keeps in contact with his wife by cell phone in case a car trip is necessary.

Sullivan, also a City of Austin planning commissioner, said bicycling is more than just an enjoyable and cost effective way to get to work. "It serves a purpose for me as a planning commissioner," he says. "Because I'm outside on the streets more, I experience things and get a feel for the neighborhoods. You see more...I see the litter or graffiti, or the positive things happening, and I can stop and talk to people without impeding traffic."


Forms / Maps / Templates

Diagram of a Bike Storage Locker

   


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Copyright 2002, The Commute Solutions Coalition